Captain Morgan an Bacardi both are active on Facebook with
frequent post monthly. When looking at the last 25 post and comparing Captain Morgan vs. Bacardi;
Captain Morgan has been getting more reactions with likes, and loves. While
browsing the pages Captain Morgan post multiple recipes and more engaging post;
but Bacardi seems to have more people who like the page.
Captain Morgan brief
overview.
Bacardi brief
overview
Both brands are good at displaying
the 50/50 rule by posting about there sponsors; for example, Bacardi was
posting multiple stuff about the Blue Jays while they were still in the
playoffs. Both the brands follow a different approach when posting on Facebook.
Bacardi post more of people partying and more simple content like images and
videos. Opposed to Captain Morgan who post different alcoholic beverages and
types of food you can use their drink with.
This is a picture of one of
Captain Morgan’s more popular post recently. They asked the audience what the
secret ingredient was used by the Captain.
I think this post was engaging since is teaches people how to make chilli and
even shows you that their Captain
Morgan Rum is more then just for drinking.
This is the most popular post and
my not surprised since they posted this around when BlueJays where in playoffs.
They played on pun on words which probably attracted more attention since it
turned out to be a funny post.
By Tiago Leonor
By Tiago Leonor
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