When searching for Bacardi room indirect influences I found
many different things. One of the first things I came across was a brief
history of how they went from being a rum in Cuba to world famous.
http://rumconnection.com/bacardi-history/
this link will direct you to the history of Bacardi.
The second link I found was actually part of the Coca-Cola
website where they are talking about the great pair of Bacardi Rum and
Coca-Cola. You will be able to find the link here http://www.coca-colacompany.com/stories/bacardi-and-coke-always-a-great-combination.
Once Googled you can learn a lot more about history, brands, celebrities’ who
support them and etc.
While I was searching Captain Morgan for indirect influences
I came across some interesting links. The first link I came across was http://www.marketingmag.ca/brands/captain-morgans-east-coast-connection-143223.
This talks about how Rum was a major drink in the East Coast of Canada and how
Captain Morgan is trying to return the favor. They even released a commercial for
the occasion which was a big hit.
The second link I came across was a blog written about the
Cannon Blast https://therumhowlerblog.com/rum-reviews/flavoured-spiced-rums/captain-morgan-canon-blast/.
This was a blog that talked about the taste of the rum and even gave
suggestions of recipes to make it taste even better.
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