Indirect Influences

Who's Influencing Patron And 1800 Tequila?
By:  Faraaz Mohammed - Ali

Patron and 1800 Tequila both have a loyal fan following, including some influencers.  Overall, these influencers use their own popularity as a conduit to redirect their fans to Patron and 1800.

Influencers For 1800 Are As Follows:

·      G Eazy

·      Kid Ink

·      Abdul Effio

Influencers For Patron Are As Followers

·      Departures Magazine

·      Scott Conant

·      Mitsuhiro Nakamura

o   http://thebigdrinksguide.com/out-and-about-in-tokyo/

Of the above listed influencers/partners, the differences in terms of partnerships can clearly be seen.  The influencers for the 1800 brand are extremely popular artists with millions of followers.  These artists create music, and often have 1800 branded alcohol in their music videos, such as Kid Ink’s “Promise” song.

Patron, on the other hand, has taken a different approach.  Influencers for Patron are popular Bartenders such as Nakamura, or chefs such as Conant.  These individuals demonstrate the Patron brand by making things such as cocktails.  Departure Magazine, a popular magazine for high end travel, food, and overall culture, even has Patron recommendations within its magazine.