- Smirnoff posts about twice a week, or every other week. Grey Goose posts a lot more than Smirnoff; about 7-10 times a week.
- Smirnoff’s content consists of different recipes for mixed drinks. Grey Goose’s content consists of recipes, how-to’s, and industry related events.
Above is Smirnoff’s most recent (from
September 16, 2016) and successful post:
- 163,000 views
- 501 likes
- 78 shares
- 60 comments
- I think what made Smirnoff’s post so successful is peoples interest in the product, because a large majority of younger people enjoy coolers and berry is a popular flavor.
- Above is one of Grey Goose’s most recent (from October 6, 2016) and successful posts:
- 99,000 views
- 397 likes
- 100 shares
- 64 comments
- I think this was a successful post for Grey Goose because it’s not a common or popular drink and people were curious, so the watched the videos and shared it with their friends to spread the word.
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