Captain Morgan vs. Bacardi on Youtube

When it comes to video streaming both companies use an interesting approach. Recently Captain Morgan has been using its new product (Cannon Blast Shot) for advertising ideas. They drop the product on top of an item (cellphone, laptop, pumpkin, and even more recent Thanksgiving turkey) and watch the product explode. It gained roughly 5k views in 4 videos.

This is a screen shot of the most recent cannon blast video. Although it doesn’t have many views was only released about a week or two ago. Captain Morgan post videos that are seen as more funny and exciting. Bacardi takes a different approach since they post more mature content (people seen partying at clubs and homes). They have a lot of recent post promoting something called “we are the night”.

This is a video Bacardi posted over a month ago that hit almost 2 million views. They have since released 3 other videos which a lot got lots of views.

By: Tiago Leonor