Facebook
Brand Analysis 1: Jack Daniel’s
Content
Jack
Daniel’s Facebook has content using videos and images relating to their 150
years heritage, their hometown in Tennessee,
the founder Jack Daniels and products.
Currently
majority of their post are focused towards their contest celebrating their 150th
year anniversary. Post give out clues and hints and even announces winners. The
contest uses the hagtag #jack150.
Frequency
The post almost every
other day.
50/50 Rule
Jack
Daniel’s Facebook does not utilize the 50/50 rule. All post are related to the
company.
Most Popular Post
Their most popular post is their Winter Jack post. The post
features the product Winter Jack. The post has over 43,000 likes and nearly
13,000 shares.
Reasons
for Popularity
The
Jack Daniel’s is a very popular alcoholic brand. Their product Winter Jack is a
cider that has grown in popularity over the years.
Caption: Jack Daniel’s Winter Jack
ALT Text: Jack Daniel’s Winter Jack
Quantifiable Data
Likes: 14,593,246
Facebook Brand
Analysis 2: Johnnie Walker
Content
Majority of the
content found on Johnnie Walker Facebook are images relating to their online
campaign #keepwalking. The post features images of their products and people
using their products.
They also post
recipes, imagery relating to current holidays and special events, and some
trivia relating to the brand.
Frequency
The post one or two
times ever few months.
505/50 Rule
Johnnie Walker does not
use the 50/50 rule. All post are related to their company.
Most Popular Post
Their most popular post
is a post featuring their Blue Label bottle. The post received over 10,000
likes and over 900 shares.
Reasons for Popularity
The reason I believe
this post is the most popular is because it emphasizes the product’s quality
and how it relates to a higher social standing.
Caption: Johnnie
Walker Blue Label
ALT Text: Johnnie
Walker Blue Label
Quantifiable Data
Likes:
13,096,238
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