Wednesday, 9 November 2016

Captain Morgan vs. Bacardi on Twitter

When comparing the two brands on Twitter Bacardi gets a lot more attention for the fact that they have almost 600Captai0 more tweets and 80k more followers then Captain Morgan. This may be also because Bacardi has had the account open for a longer period of time. In the past 25 post Captain Morgan, has posted more frequently.




A brief overview of the action on Captain Morgan’s Twitter with their tweets, following followers and likes.

A brief overview of the action on Bacardi’s Twitter with their tweets, following, followers and likes.


When tweeting both companies follow a similar aspect of what they post on Facebook. Bacardi’s last tweet was around Halloween time where they would show multiple videos and photos of bats (Bacardi’s logo). As where Captain Morgan post a lot more exciting contact like recipes and giveaways. They recently posted a video asking people how they think the Captain drinks his rum which got lots of attention.

Above is the tweet posted by Captain Morgan showing how the Captain likes his drinks. This post got lots of hit with 163 likes which is the most in the recent post.





Above is a post by Bacardi which got very popular. It was a video which deep inside should the Bacardi bat logo saying “Bacardi looks like Halloween”.

By: Tiago Leonor

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