Smirnoff vs Grey Goose on YouTube

By: Nicole Nykamp

• Smirnoff is not very active on YouTube, their last video was posted 4 months ago

•  A lot of the content on Smirnoff Canada’s YouTube is short videos introducing new products such as coolers, spirits and how-to mix drinks.

• Smirnoff also has the links to their Facebook, Twitter and Instagram attached to the home page of their YouTube.

This is Smirnoff’s most successful video; it has 894,361 views, 22 thumbs up, and 49 thumbs down.
 






I think that this video was successful because it is targeted at the younger generation of people who drink, and a lot of younger people enjoy flavored alcohol.  

• Grey Goose isn’t very active on YouTube, although their videos have a lot more views than Smirnoff’s

• Grey Goose has their Facebook and Twitter link to their YouTube’s homepage

• Grey Goose’s content consists of a lot of interviews with famous people

 

 This was Grey Goose’s most successful video: it has 2,221,733 views,

4     225 thumbs up, and 3287 thumbs down.

I think what made this successful that people are attracted to a luxurious lifestyle and that is exactly what was portrayed in this short commercial.