Smirnoff vs Grey Goose on Twitter
By: Nicole Nykamp
- Based on the verified Smirnoff US twitter, they
don’t tweet very much. After scrolling through I noticed they only tweet once
or twice a month, sometimes every other month
- Grey Goose is not very active on Twitter either,
about 7-10 tweets a month.
- Both brands tweet about different drink recipes
for special occasions
- This is Smirnoff’s most recent successful tweet (from July 4th
2016)
- 507 retweets and 1825 likes
-
What I think made Smirnoff’s tweet so
successful is that it is celebrating something a lot of people feel strongly
about, therefore it got a lot of attention and support
- This is Grey Goose’s most recent (from
September 11, 2016)
- 183 retweets, and 1.1K likes
- I think what made this post successful was
that they were advertising this for the US Open Tennis Event, which is a huge
event and a lot of people who are tennis fans and enjoy Grey Goose liked this
tweet.
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