Jack Daniel’s
Content
The content tweeted on Jack Daniel’s Twitter page are videos and images
relating to special events, recipes, Trivia on brand and tweet about their
heritage.
Frequency
They tweet once or twice every month.
50/50 Rule
They don’t apply the 50/50 rule, all their tweets are about their
company.
Keywords/Hashtags
#Jack150, #JackDaniels, #JDGeneralstore
Most Popular Tweet
The most popular tweet is about their 150th anniversary. The
tweet received over 500 likes and 189 shares.
Reason for most Popular
The brand is very popular and I believe the popularity for this tweet
is because of fans of the brand and loyal customers who want to share in their
celebration of their 150th anniversary.
Caption: Twitter tweet Jack Daniel’s 150th Anniversary
ALT Text: Twitter tweet Jack Daniel’s 150th Anniversary
Quantifiable Data
Tweets: 2520
Followers: 181,000
Likes: 1198
Johnnie Walker
The content tweeted on Johnnie Walker Twitter page are videos and
images relating to special events, recipes, Trivia on brand, online campaign,
products and people using the product.
Frequency
They tweet once or twice every few months.
50/50 Rule
They don’t use the 50/50 rule, all their tweets are about their
company.
Keywords/Hashtags
#Whisky, #WhiskyWeekend, #JohnnieGinger, #JWathome, #KeepWalker,
#WorldWhiskyDay
Most Popular Tweet
Their most popular tweet is about their Earth Mode campaign. The tweet
has over 200 likes and 70 shares.
Reason for most Popular
I believe the reason for its popularity is that they are promoting a
greener earth and everyone admires a company taking social responsibility,
especially with the growing environmental concern.
Caption: Johnnie Walker Earth Mode
ALT Text: Johnnie Walker Earth Mode
Quantifiable Data
Tweets: 534
Followers: 545
Likes: 306
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