By: Faraaz Mohammed - Ali
Patron and 1800 are popular Facebook pages that post
frequently, and consistently have popular posts. In terms of Patron vs 1800 on
Facebook, over the last 25 posts, both Patron and 1800 have made
popular posts that have garnered thousands of “likes” or other forms of
engagement (love, anger, etc.). At first
glance at the 1800 page, it can be seen that the company has a high number of
followers/likes, and is a very engaged company, see image below.
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| A Quick Summary Of 1800 On Facebook |
Similarly for Patron, the brand has a high number of likes,
however no comment is made regarding their engagement.
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| A Quick Summary Of Patron Tequila On Facebook |
Overall, both companies have made heavy employment of the
50/50 rule, recycling old content with a new spin as well as creating new
content. Similarities in posts include:
·
Posts surrounding the social drinking
environment, “share a Patron/1800”
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| A Picture Posted By 1800 Tequila |
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| A Picture Posted By Patron Tequila |
·
Posts and images surrounding the drink itself
·
Creating an atmosphere and lifestyle for the
drink; having Patron/1800 on vacation, or using it as a drink of choice
Overall, it can be seen that the brands post mainly
promotional material, that encourage the use of their products in a customer’s
lifestyle. The 50/50 rule can be seen
most clearly in this, where the brands will post a lifestyle type of promotion,
and just change the event in question (drink Patron on vacation, drink Patron with
your friends at a party).
For Patron, the most popular post was regarding the Art Of Patron contest, where fans would
use an empty Patron bottle to create art, (such as a candle holder).
·
8500 engagements
·
574 shares
·
144 comments
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| The Art Of Patron Contest On Facebook |
For 1800, the most popular post was one about sharing the
drink with your friends. The post
garnered:
·
6000 engagements (likes, loves, etc.)
·
242 Shares
·
120 comments
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| Most Popular 1800 Post |
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| Most Popular Patron Post |
These posts were successful because they engaged their
audience: asking them to share stories of drinks with friends in the case of
1800, or share a creative endeavor using Patron bottles in the case of Patron.
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