By: Faraaz Mohammed - Ali
The most interesting part about the Youtube Channels for
these two companies is their separate approach.
1800 has a Youtube channel, with some popular videos, however Patron has
no Youtube channel, yet has managed to garner thousands of views through other
means.
Currently, the 1800 brand has1857 subscribers.
The most popular videos for each brand is as follows:
Youtube Link: https://www.youtube.com/watch?v=zCzjUqLBQ24
Youtube Link: https://www.youtube.com/watch?v=5FhEKAzSprE
The 1800 Tequila video is popular because
it indirectly promotes the brand. Rather
than having Ray Liotta directly sponsor the brand, 1800 takes a
back seat and interviews Liotta instead.
This proved extremely popular because it seemed much more human and
organic rather than an artificial and stereotypical advertisement of Liotta
holding an 1800 Tequila and telling the audience how much he loves it.
The Paradiso Girls Youtube video proved extremely popular
for Patron, due to the fact that the song itself was very catchy and
popular. Even without the Tequila being
Patron, it would’ve proved a popular song anyways. In this way, Patron capitalized on the love
for the song.
Data:
1800
|
Patron
|
|
Subscribers
|
1,857
|
0
|
Total Views
|
6,872,903
|
16,892,259
|
Links To Other Sites
|
0
|
0
|
Of the quantifiable data available, it can be seen that
Patron’s lack of Youtube channel may be a deterrent to its overall
success. However, the popularity it
garnered through views of the Paradiso single alone dwarfs the overall figures
of 1800 many times over. 1800 has a fair
number of total views at nearly 7 million, however this high number of total
views has translated poorly into subscriber numbers. This demonstrates that although people find
1800 videos entertaining, it is not enough for them to subscribe to seeing more
videos from the company. Another hindrance
to the brand is the lack of any linking to its website or other forms of social
media on its Youtube channel.
No comments:
Post a Comment