Who are you creating this campaign for
(which brand)?
Smirnoff
What is your idea?
To start a hashtag on social media (I was
thinking on Instagram) and I thought of the hashtag #ShowOffWithSmirnoff People can post pictures of them drinking
Smirnoff products with my hashtag.
Who is your audience?
People in their 20s
What are your goals? - outline the
conversion you are looking for; likes, followers, subscribers, click a link,
etc.)?
My goal is to gain brand popularity and for
people who like this product to come together as a community!
When are you planning on launching (is there
a time sensitive consideration; Christmas, New Year’s resolutions, back to
school, summer travel, etc.)?
This will be launched during summer, so May -
End of August
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